Policy makers, like most people, normally feel that they already know all the psychology and all the sociology they are likely to need for their decisions. I don't think they are right, but that's the way it is.
Daniel KahnemanI don't try to be clever at all. The idea that I could see what no one else can is an illusion.
Daniel KahnemanIf people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel KahnemanThe idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.
Daniel Kahneman