The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.

Some memories come with a very compelling sense of truth about them. And that happens to be the case even with memories that are not true.

The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.

People are very good [at] thinking about agents. The mind is set really beautifully to think about agents. Agents have traits. Agents have behaviors. We understand agents. We form global impression of their personalities. We are really not very good at remembering sentences where the subject of the sentence is an abstract notion.

Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.

Most things that couples disagree upon aren't worth more than a day's combat.

People who face a difficult question often answer an easier one instead, without realizing it.