What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20 million is critical mass in terms of running an effective campaign in New York.
David BrennerDigital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
David BrennerIt isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.
David Brenner