It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

When I go to a bar, I don't go looking for a girl who knows the capital of Maine.

It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.

Nothing is going to stop Mike Tyson that doesn't have a motor attached.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

I don't like to watch golf on television because I can't stand people who whisper.