It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction.

The truth is the best brands, like the most interesting people, have a keen sense of self.

A business based on brand is, very simply, a business primed for success.