Believe passionately in what you do, and never knowingly compromise your standards and values. Act like a true professional, aiming for true excellence, and the money will follow.

Truly visionary and successful companies have discovered that there is no conflict between the pursuit of profit and having a pursuit beyond profit.

You cannot and should not try to please everyone. Make sure that the right people like you, and it will be expected that others will not. That's how the world works.

Believe passionately in what you do, and never knowingly compromise your standards and values. Act like a true professional, aiming for true excellence, and the money will follow.

Professionals have to decide on which subjects they are prepared to give nagging rights

A true professional feels no pressure to run up a client's bill, knowing that any reduction in revenues caused by being efficient will be more than recompensed by the reputation earned for being honest and trustworthy.

Whether or not your values are operational is crucially determined by whether or not there are consequences for noncompliance.