Whether or not your values are operational is crucially determined by whether or not there are consequences for noncompliance.

Focus on being the best you can at what you want to do.

What do I have to do to earn and deserve the key relationships that are going to get me where I want to go?

Don't get stampeded by what people around you value. The task is to figure out what YOU value - and value highly enough to throw yourself into with unqualified passion.

Professional is not a label you give yourself - it's a description you hope others will apply to you.

When did you feel most fulfilled? When did you impress yourself, or otherwise feel most proud of yourself?

A true professional feels no pressure to run up a client's bill, knowing that any reduction in revenues caused by being efficient will be more than recompensed by the reputation earned for being honest and trustworthy.