...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Nobody cares about your products (except you)

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Think like a publisher, not a marketer.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.