...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

The urgent can drown out the important.

Social Media are tools, Real Time is a mindset.

Creating great content that educates and informs is always the best marketing strategy.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.