...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Social Media are tools, Real Time is a mindset.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Focus on your buyers and your buyers problems

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.