Nobody cares about your products (except you)
The time is now. Now we can market in real time. Now we can market instantly.
On the web, you are what you publish.
Think like a publisher, not a marketer.
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
Social Media are tools, Real Time is a mindset.