Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

The difference is conflict, an important yet overlooked aspect of all good communications.

Don't start by talking about your products and services instead think about the people you are trying to reach

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Think like a publisher, not a marketer.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.