Real time is a new mindset in marketing, and that's what inbound marketing is all about.

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

Don't start by talking about your products and services instead think about the people you are trying to reach

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Social Media are tools, Real Time is a mindset.