Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Focus on your buyers and your buyers problems

On the web, you are what you publish.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.