The urgent can drown out the important.
The time is now. Now we can market in real time. Now we can market instantly.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Social Media are tools, Real Time is a mindset.
Focus on your buyers and your buyers problems
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.