Think like a publisher, not a marketer.

The time is now. Now we can market in real time. Now we can market instantly.

Don't start by talking about your products and services instead think about the people you are trying to reach

The difference is conflict, an important yet overlooked aspect of all good communications.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Social Media are tools, Real Time is a mindset.

Nobody cares about your products (except you)