Think like a publisher, not a marketer.

The difference is conflict, an important yet overlooked aspect of all good communications.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

You sell more when you stop selling.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

The time is now. Now we can market in real time. Now we can market instantly.

Marketing is not about your agency winning awards. It's about your organization winning business.