Think like a publisher, not a marketer.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

The time is now. Now we can market in real time. Now we can market instantly.

Social Media are tools, Real Time is a mindset.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Don't start by talking about your products and services instead think about the people you are trying to reach

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.