Think like a publisher, not a marketer.

Don't start by talking about your products and services instead think about the people you are trying to reach

You sell more when you stop selling.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Creating great content that educates and informs is always the best marketing strategy.