Think like a publisher, not a marketer.

Don't start by talking about your products and services instead think about the people you are trying to reach

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Focus on your buyers and your buyers problems

The difference is conflict, an important yet overlooked aspect of all good communications.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.