Don't start by talking about your products and services instead think about the people you are trying to reach

Marketing is not about your agency winning awards. It's about your organization winning business.

Don't start by talking about your products and services instead think about the people you are trying to reach

Creating great content that educates and informs is always the best marketing strategy.

Nobody cares about your products (except you)

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.