Don't start by talking about your products and services instead think about the people you are trying to reach

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Don't start by talking about your products and services instead think about the people you are trying to reach

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

The difference is conflict, an important yet overlooked aspect of all good communications.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Social Media are tools, Real Time is a mindset.