Social Media are tools, Real Time is a mindset.

Marketing is not about your agency winning awards. It's about your organization winning business.

On the web, you are what you publish.

Don't start by talking about your products and services instead think about the people you are trying to reach

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

The urgent can drown out the important.