Social Media are tools, Real Time is a mindset.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

On the web, you are what you publish.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

The time is now. Now we can market in real time. Now we can market instantly.

The difference is conflict, an important yet overlooked aspect of all good communications.