Social Media are tools, Real Time is a mindset.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Nobody cares about your products (except you)

Marketing is not about your agency winning awards. It's about your organization winning business.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

Think like a publisher, not a marketer.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.