Social Media are tools, Real Time is a mindset.

On the web, you are what you publish.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

The difference is conflict, an important yet overlooked aspect of all good communications.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.