Social Media are tools, Real Time is a mindset.

The difference is conflict, an important yet overlooked aspect of all good communications.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Don't start by talking about your products and services instead think about the people you are trying to reach

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

You sell more when you stop selling.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.