Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
You sell more when you stop selling.
The time is now. Now we can market in real time. Now we can market instantly.
The urgent can drown out the important.
Creating great content that educates and informs is always the best marketing strategy.