It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

On the web, you are what you publish.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Think like a publisher, not a marketer.

Don't start by talking about your products and services instead think about the people you are trying to reach

Real time is a new mindset in marketing, and that's what inbound marketing is all about.