Social Media are tools, Real Time is a mindset.
Focus on your buyers and your buyers problems
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
Nobody cares about your products (except you)
Think like a publisher, not a marketer.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.