If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Social Media are tools, Real Time is a mindset.

You sell more when you stop selling.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Don't start by talking about your products and services instead think about the people you are trying to reach

The time is now. Now we can market in real time. Now we can market instantly.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.