In the midst of all the chaos swirling through your brain, all the disorganization and impulsiveness, the condition (ADHD) also seems to trigger a certain kind of creativity.

When you can sell [empty seats] at the gate for an upgrade for 500 bucks or 600 bucks... it makes all the sense in the world.

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.

There's just things that are against the law.

In the midst of all the chaos swirling through your brain, all the disorganization and impulsiveness, the condition (ADHD) also seems to trigger a certain kind of creativity.

Those wedgie seats, whatever they call them, those recliners, they're just not competitive anymore. The difference between those and a coach seat isn't that great to be able to warrant charging the amount. You need a little more space for a lie-flat, but not that much more.

If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.