If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.

I think there's a big market in North America [with travelers] going to Lisbon and connecting over Lisbon.

We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

If you want to go to Spain or you want to go to France or you want go to [any] southern European countries, [Lisbon] is a great place to [connect].

People don't really look forward to flying that much. It's like they want to get to the place, but they don't look forward to the experience.

It's so important to experience what your customers are experiencing and listen to their suggestions.

This is not a business where you can hand off and run by remote control.