There's just things that are against the law.

Nobody ever thought about having to protect the passengers from the pilots.

If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

Just keep thinking about the good side of ADD - the creativity and the originality it can stimulate.

There's just things that are against the law.

We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.