When you can sell [empty seats] at the gate for an upgrade for 500 bucks or 600 bucks... it makes all the sense in the world.

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.

In the midst of all the chaos swirling through your brain, all the disorganization and impulsiveness, the condition (ADHD) also seems to trigger a certain kind of creativity.

If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.

Nobody ever thought about having to protect the passengers from the pilots.

We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

The Blackberry is really essential for keeping up on my emails when I'm out of the office, which is a lot.