When you can sell [empty seats] at the gate for an upgrade for 500 bucks or 600 bucks... it makes all the sense in the world.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.

Even though Brazil has been up and down and had some difficulties, it's still a very big country, and a very important country. It's got the fourth largest domestic market in the world.

I think that as the market moves and costs get higher and fares get higher, it always creates opportunity. That's been the cycle over the years.

Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.

Those wedgie seats, whatever they call them, those recliners, they're just not competitive anymore. The difference between those and a coach seat isn't that great to be able to warrant charging the amount. You need a little more space for a lie-flat, but not that much more.