Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

I really see low-fare carriers, quality low-fare carriers anyway, continuing to become more and more popular.

When you can sell [empty seats] at the gate for an upgrade for 500 bucks or 600 bucks... it makes all the sense in the world.

We are just interested in dealing with the people were paying every day. We know federal law allows them to vote in a union at anytime, but we think we can resist that by talking to our own people and giving them enough upside.

People do a better job if they respect the leader of the company. I learned that on my mission - the value of people and how to truly appreciate them.

There's just things that are against the law.