Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

Our people get profit-sharing checks. I got a report the other day that says that 84 percent of our people participate in our stock purchase program, where they can buy stock at a 15 percent discount.

If you want to go to Spain or you want to go to France or you want go to [any] southern European countries, [Lisbon] is a great place to [connect].

If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.

And, of course, customers really need to feel safe and are seeking reassurance when they fly.

I just don't think it's good public policy to tax fuel. It's kind of silly. It stops people from traveling and actually costs the economy more money than what you gain in the taxes.