You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

I think that as the market moves and costs get higher and fares get higher, it always creates opportunity. That's been the cycle over the years.

This is not a business where you can hand off and run by remote control.

Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.

I'm always crunching numbers, so my calculator watch is a must.

I really see low-fare carriers, quality low-fare carriers anyway, continuing to become more and more popular.

I just don't think it's good public policy to tax fuel. It's kind of silly. It stops people from traveling and actually costs the economy more money than what you gain in the taxes.