You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

In the midst of all the chaos swirling through your brain, all the disorganization and impulsiveness, the condition (ADHD) also seems to trigger a certain kind of creativity.

People don't really look forward to flying that much. It's like they want to get to the place, but they don't look forward to the experience.

I actually thrive on all the challenges, and I don't feel like ADD has impaired my ability.

The Blackberry is really essential for keeping up on my emails when I'm out of the office, which is a lot.

There's just things that are against the law.

And, of course, customers really need to feel safe and are seeking reassurance when they fly.