You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

Fares are higher [and] people don't travel as much. If they don't do that, it doesn't have the trickle down effect into the economy and the other sectors.

People don't really look forward to flying that much. It's like they want to get to the place, but they don't look forward to the experience.

Just keep thinking about the good side of ADD - the creativity and the originality it can stimulate.

Our people get profit-sharing checks. I got a report the other day that says that 84 percent of our people participate in our stock purchase program, where they can buy stock at a 15 percent discount.

Never, ever forget that you are a servant.

I really see low-fare carriers, quality low-fare carriers anyway, continuing to become more and more popular.