You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

People do a better job if they respect the leader of the company. I learned that on my mission - the value of people and how to truly appreciate them.

If you want to go to Spain or you want to go to France or you want go to [any] southern European countries, [Lisbon] is a great place to [connect].

I think there's a big market in North America [with travelers] going to Lisbon and connecting over Lisbon.

We are just interested in dealing with the people were paying every day. We know federal law allows them to vote in a union at anytime, but we think we can resist that by talking to our own people and giving them enough upside.

Our people get profit-sharing checks. I got a report the other day that says that 84 percent of our people participate in our stock purchase program, where they can buy stock at a 15 percent discount.

When you can sell [empty seats] at the gate for an upgrade for 500 bucks or 600 bucks... it makes all the sense in the world.