Nobody has ever built a brand by imitating somebody else's advertising.

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

A good advertisement is one which sells the product without drawing attention to itself.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.