Nobody has ever built a brand by imitating somebody else's advertising.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Lazy and superficial men and women do not produce superior work.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Advertising is only evil when it advertises evil things.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

When you have nothing to say, sing it.