Consumers do not buy products. They buy product benefits.

If it doesn't sell, it isn't creative.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Leaders grasp nettles.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.