I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

The consumer isn't a moron; she is your wife.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.