I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

You will never win fame and fortune unless you invent big ideas.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.