I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

People don't buy a new detergent because the manufacturer told a joke on television last night.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

The only marketers who know what the hell they're doing are those who have worked in sales

It's not creative unless it sells.

You aren’t advertising to a standing army; you are advertising to a moving parade.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.