Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Where people aren't having any fun, they seldom produce good work.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.