We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
David OgilvyIt's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
David OgilvyBe more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time
David OgilvyI have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.
David OgilvyWe admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.
David Ogilvy