Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

The best ideas come as jokes. Make your thinking as funny as possible.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Creativity Is a fancy word for the work we have to do by Friday.