What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David OgilvyPeople don't buy a new detergent because the manufacturer told a joke on television last night.
David OgilvyH. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
David Ogilvy