No sale, no commission. No commission, no eat. That made an impression on me.
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Positioning should be decided before the advertising is created
Where people aren't having any fun, they seldom produce good work.