People don't buy a new detergent because the manufacturer told a joke on television last night.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

Big ideas are usually simple ideas.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.