People don't buy a new detergent because the manufacturer told a joke on television last night.

Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Our business is infested with idiots who try to impress by using pretentious jargon.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.