Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.
David OgilvyNobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
David OgilvyI do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I donโt want you to tell me that you find it โcreative.โ I want you to find it so interesting that you buy the product.
David OgilvyIf you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy