Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

I do not regard advertising as entertainment or an art form, but as a medium of information.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

A good advertisement is one which sells the product without drawing attention to itself.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you can’t advertise yourself, what hope do you have of advertising anything else?