I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

You can't save souls in an empty church.

I always said that mega-mergers were for megalomaniacs.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

Consumers don't think how they feel. They don't say what they think and they don't do what they say.