I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

My motto has always been: Only first class business and that in a first class way

If you always hire people who are bigger than you are, we shall become a company of giants

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?