Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David OgilvyDonโt just create content to get credit for being clever โ create content that will be helpful, insightful, or interesting for your target audience.
David OgilvyTraining should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
David OgilvyIt takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.
David Ogilvy