Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

The only marketers who know what the hell they're doing are those who have worked in sales

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.