Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Encourage innovation. Change is our lifeblood, stagnation our death knell.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

The best ideas come as jokes. Make your thinking as funny as possible.