The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

I never write fewer than sixteen headlines for a single advertisement.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

Advertising reflects the mores of society, but it does not influence them.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Tell the truth, but make the truth fascinating.