The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Our business is infested with idiots who try to impress by using pretentious jargon.