A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Creativity needs discipline and freedom.

I never write fewer than sixteen headlines for a single advertisement.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

I admire people with gentle manners who treat other people as human beings.