I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

You can't save souls in an empty church.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

No sale, no commission. No commission, no eat. That made an impression on me.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

You make the best products you can, and you grow as fast as you deserve to.