The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

The consumer isn't a moron; she is your wife.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Every advertisement is part of the long term investment in the personality of the brand.

People who think well, write well