No sale, no commission. No commission, no eat. That made an impression on me.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

My motto has always been: Only first class business and that in a first class way