Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

Never stop testing, and your advertising will never stop improving.

Encourage innovation. Change is our lifeblood, stagnation our death knell.