Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

You cannot bore people into buying your product - you can only interest them in buying it.

Compete with the immortals

It's not creative unless it sells.

Advertising is only evil when it advertises evil things.