Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Leaders grasp nettles.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?