Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

You cannot bore people into buying your product - you can only interest them in buying it.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

The best ideas come as jokes. Make your thinking as funny as possible.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.