At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

I do not regard advertising as entertainment or an art form, but as a medium of information.

You can't save souls in an empty church.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.