At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Within every brand is a product, but not every product is a brand.

If it is something important, get a colleague to improve it.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.