At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Encourage innovation. Change is our lifeblood, stagnation our death knell.

If it is something important, get a colleague to improve it.

Creativity Is a fancy word for the work we have to do by Friday.