Every ad is an investment in the long-term image of a brand.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
Tell the truth, but make the truth fascinating.
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
I admire people with gentle manners who treat other people as human beings.
Sound an alarm! Advertising, not deals, builds brands.