My motto has always been: Only first class business and that in a first class way

Ninety-nine percent of advertising doesn't sell much of anything.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Every advertisement is part of the long term investment in the personality of the brand.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

It is the inescapable duty of management to fire incompetent people.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response