My motto has always been: Only first class business and that in a first class way

Our business is infested with idiots who try to impress by using pretentious jargon.

You cannot bore people into buying your product - you can only interest them in buying it.

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

The more informative your advertising, the more persuasive it will be.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.