My motto has always been: Only first class business and that in a first class way

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

You will never win fame and fortune unless you invent big ideas.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising