My motto has always been: Only first class business and that in a first class way

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

The consumer isn't a moron; she is your wife.

You cannot bore people into buying your product - you can only interest them in buying it.