My motto has always been: Only first class business and that in a first class way

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

Don't hire a dog, then bark yourself

I always use my clients' products. This is not toady-ism, but elementary good manners.