The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

Creativity Is a fancy word for the work we have to do by Friday.

People don't buy a new detergent because the manufacturer told a joke on television last night.