The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Never write more than two pages on any subject.

I always use my clients' products. This is not toady-ism, but elementary good manners.

It is the inescapable duty of management to fire incompetent people.