I always use my clients' products. This is not toady-ism, but elementary good manners.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

No sale, no commission. No commission, no eat. That made an impression on me.

I always said that mega-mergers were for megalomaniacs.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.