I always use my clients' products. This is not toady-ism, but elementary good manners.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

Tell the truth, but make the truth fascinating.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.