What you learn is more important than what you earn.

Lazy and superficial men and women do not produce superior work.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Tell the truth, but make the truth fascinating.