David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David OgilvyYou now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David OgilvySet exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy