...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Every ad is an investment in the long-term image of a brand.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.