If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David OgilvyThere is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David OgilvyPeople don't buy a new detergent because the manufacturer told a joke on television last night.
David Ogilvy