...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

I always use my clients' products. This is not toady-ism, but elementary good manners.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

Don't count the people that you reach, reach the people who count

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.