You cannot bore people into buying your product - you can only interest them in buying it.
If you want to be interesting, be interested.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
You make the best products you can, and you grow as fast as you deserve to.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
The only marketers who know what the hell they're doing are those who have worked in sales