Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

What you learn is more important than what you earn.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The only marketers who know what the hell they're doing are those who have worked in sales