Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

No sale, no commission. No commission, no eat. That made an impression on me.