You can't save souls in an empty church.

The temptation to entertain instead of selling is contagious.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Creativity Is a fancy word for the work we have to do by Friday.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.