Unless your campaign has a big idea, it will pass like a ship in the night.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
If you want ACTION, donโt write. Go and tell the guy what you want.
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Advertising is only evil when it advertises evil things.
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.